Miscellaneous
Various projects and things that I've been able to work on, including: Post It Anywhere, Longs Horseradish, AIDS LifeCycle, San Jose Museum of Art
Longs Horseradish Assault Your Senses Campaign
2009 One Show – College Competition Merit Award
Design • Art Direction
Assault Your Sense is a campaign for Long’s Horseradish which physically represented the freshness and thus the taste and potency of the product. Vivid scenarios shown in the print pieces were easily translated into interactive ambient placements, using touch screen technology as a vehicle for consumers to assault our subjects. A social media and mobile component allows for a wider audience, encompassing foodies to educate them as to the unique uses of horseradish. Partnering with hot, top-rated restaurants and Foursquare in major markets nationwide, the Assault the Mayor program promises delivery of a special meal, using Long’s Horseradish as the key ingredient.
This print piece, which appeared in Hi Fructose magazine, was done for the San Jose Museum of Art to promote surrealist artist Todd Schorr.
Post It Anywhere App
2010 Cannes Lions – Future Lions Semi Finalist
2010 Adobe Design Achievement Finalist
UX • UI
Post-It Anywhere was created to update Post-Its into a digital and relevant space. Using the most cutting edge geo-location mobile technology, the Post-It Anywhere application allows for spontaneity with posts, both personal or public. Correlating to a website and community online, the posts become a way to explore what people are saying, thinking and doing in real-time, worldwide. In addition to the extroverted nature of the interaction, personal notes serve as a reminder, creating a useful utility feature to the application.
