Strategy • Art Direction • Production

To create awareness and excitement around the release of the new Pokémon Black Version and Pokémon White Version games for the Nintendo DS, a traveling national program was created. Partnering with Westfield and Simon Malls nationwide, the Pokémon Black and White Version Mall tour traveled throughout the country. Programming at the event included a movie being played on the available movie theaters at the malls, a game demo experience, an activity zone full of collectible prizes, photo op with microsite, and an exclusive Pokémon retail environment.