UX

Target Style online and on the Target mobile apps bring cutting edge trends and partnerships in clothing, beauty products, and home goods into the hands of savvy smart phone users. Working with a small team, we created new and unique ways for shoppers to be empowered by creating virtual stylist, makeup artist, and interior designer moments through product featurettes and clever interactions. Short editorial to detail pages to purchase flows brings the Target.come or mobile web user closer to their perfect look, lifestyle, and home.